Global Halal food and lifestyle sectors to grow 6% by 2020


According to selected findings from the State of the Global Islamic Economy Report 2015/2016 commissioned and supported by the Dubai Islamic Economy Development Centre (DIEDC) in partnership with Thomson Reuters , and in collaboration with DinarStandard, the global Halal food and lifestyle sector is expected to grow by 6% by 2020.

The global Muslim market spent $142 billion on travel in 2014, and is expected to reach $233 billion by 2020. The most popular destination countries for Muslim tourists are Malaysia, Turkey and the UAE, which is outpacing other countries in terms of hotel development. To meet that growth, new channels are being created, such as, a travel search and booking website for Halal-conscious travelers. The website expects their bookings for their Turkey-based hotels to reach 10 million per hotel by the end this year and in 2016.

Although the Halal travel sector, also known as “Shariah-compliant”, is expected to grow by 8.6% by 2020, some investors are still reluctant to invest in “Muslim-friendly” hotels, for fear of revenue loss associated with not serving alcohol. Banqueting, however, is considered a viable alternative revenue-generating option for dry hotels. According to Riyanto Sofyan, CEO of Sofyan Hotels, “The Halal tourism industry is not limited to Muslims, but rather extols Islamic values that are universal and inclusive, helping to broaden our market reach and attract a wider customer base, regardless of religion.”

The Halal food sector is expected to grow by 5.8% by 2020, with the demand for ethical treatment of animals alone resulting in a $100 billion organic food market. Although the principle of treating animals is embodied within Halal food, educating Organisation of Islamic Cooperation (OIC) countries about the Halal sector and its standards and accreditation continues to be a challenge.

The Muslim media and recreation sector, another topic of discussion at the 2015 GIES, has also seen an increase in demand, with new emerging media channels tailored for Muslims. An example of this is “Muslim Face”, a new social media website initiative developed by Muslim entrepreneurs and aimed at bringing young Muslims together. This sector, expected to grow by 5.5% by 2020, is still facing a number of challenges because of public perception that Islamic content is restricted to the religious or educational.

Contrary to the rest of the fashion industry, which is facing financial pressures as a result of global recession, the modest or Islamic fashion sector continues to expand. The Islamic fashion sector accounts today for about 11% of the global fashion industry, and is expected to grow by 6% by 2020. Some of the key challenges facing the sector are the need to adopt a wider perspective when incorporating Islamic values throughout the modest fashion value chain, the lack of unified payment platforms, and variations in customs rules and regulations across countries.

In 2013, global Muslim spend in the pharmaceutical industry reached $72 billion, and is expected to grow to $103 billion by 2019. One of the major challenges facing the pharmaceuticals and personal care sector today is the lack of funding for research and development.

Majid Saif Al Ghurair, chairman, Dubai Chamber , comments: “Through the years we have seen how Islamic finance has grown to become a mainstream offering at financial institutions, and a similar pattern is unfolding within the halal lifestyle sector of the wider Islamic economy. From clothing, to food to pharmaceuticals, the demand is steadily growing and what is really needed, at this point, is information for the average Muslim consumer on what is available and where. This is where the ‘State of the Global Islamic Economy’ Report will serve the discerning Islamic finance and halal lifestyle consumers.”

Abdulla Mohammed Al Awar, CEO of Dubai Islamic Economy Development Centre, says: “Muslims across the world are increasingly receptive to the diverse and sophisticated Muslim-friendly products and services that have become available over the years, especially in Western countries and multicultural societies. Ideas to help Muslims better navigate this growing market and live a more balanced and content life carry huge business potential.”

Nadim Najjar, managing director of Thomson Reuters , Middle East and North Africa, says: “Thomson Reuters is proud to spotlight the rapidly-growing and multifaceted Islamic economy in the inaugural edition of the ‘State of the Global Islamic Economy’ Report. With impressive growth figures predicted over the next five years, diverse sectors within the Halal lifestyle market are asserting themselves in the global economy, boosted by Muslim consumer buying power.”

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