BAB Systems, Inc., the franchising subsidiary of BAB, Inc. announced the opening of a new Big Apple Bagels in Dubai, UAE. The new Dubai store is the first to open under BAB’s Master Franchise Agreement with Mont Royal General Trading LLC for the development of Big Apple Bagels stores throughout the Middle East. The store is located in Wafi Mall, Wafi City, Dubai and is adjacent to Cherry Berry frozen yogurt.
AB’s Master Franchisee, Mont Royal General Trading LLC, focuses on acquiring master franchising agreements with successful international food and beverage brands. Mont Royal intends to expand throughout the Middle East via direct investments and partnerships as well as through sub-franchising. Pursuant to its Agreement with BAB, at least thirty Big Apple Bagels stores are scheduled to open over a ten-year period. The Agreement calls for BAB to receive royalties of at least three-percent of sales in all stores opened under the Agreement.
The menu at the Dubai Big Apple Bagels stays true to BAB’s core menu concept of bagels, breakfast and lunch sandwiches, My Favorite Muffin muffins and Brewster’s specialty coffee drinks, while incorporating many locally popular ingredients to accommodate customer flavor preferences.